Key Facts and Insights from "Building Successful Partner Channels"
- The book emphasizes the importance of building and managing effective partner channels as a crucial strategy for software companies.
- The author, Hans Peter Bech, highlights the need for software companies to align their business model with their channel strategy.
- Proper selection and recruitment of partners plays a key role in building successful partner channels.
- The book provides valuable information on the financial aspects of channel management, including revenue sharing and pricing strategies.
- Bech provides an in-depth understanding of the indirect sales model and how it differs from direct sales.
- The...
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