Building Successful Partner Channels - Channel Development & Management in the Software Industry

In the competitive landscape of the software industry, building and managing effective partner channels is essential for sustainable growth and market expansion. This work by Hans Peter Peter Bech provides a systematic exploration of the principles, strategies, and operational tactics necessary to develop successful channel partnerships. It delves into the nuances of selecting, enabling, and motivating partners while balancing the interests of vendors, partners, and end customers to create mutually beneficial ecosystems.

• Channel partnerships drive scalable market reach: Leveraging partners extends a company’s sales footprint without proportionally increasing internal resources.
• Careful partner selection...

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