The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

Joe Federer

Key Insights from "The Hidden Psychology of Social Networks"

  1. Humans are inherently social creatures and our behaviour on social media is an extension of our primal instincts.
  2. Each social media platform has its unique psychological archetype that shapes the behaviour of its users.
  3. Brands can leverage social media archetypes to create meaningful and authentic engagement.
  4. Federer breaks down social media platforms into five categories based on archetypal psychology: The Campfire (Reddit), The Town Square (Twitter), The Café (Facebook), The Outpost (LinkedIn), and The Self (Instagram).
  5. Understanding the underlying motivations and behaviours of users on each platform is crucial for...

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