Measure What Matters - How Google, Bono, and the Gates Foundation Rock the World with OKRs

John Doerr

Key Insights from "Measure What Matters"

  1. The OKR (Objectives and Key Results) system is a powerful tool for setting, tracking, and achieving goals.
  2. OKRs are designed to align the efforts of individuals, teams, and organizations towards a common purpose.
  3. Transparency is a key principle of OKRs, promoting accountability and collaboration.
  4. OKRs should be ambitious (moonshots) and complemented by more achievable (roofshots) goals.
  5. OKRs should be flexible, adaptable and not tied to compensation or performance reviews.
  6. OKR success is reliant on a supportive, feedback-rich culture.
  7. OKRs have been instrumental in the success of major companies like Google, Intel, and the...

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