Key Facts and Insights from "How We Decide"
- Emotion and rational thinking are not separate - They both play crucial roles in the decision-making process, often working together.
- The role of dopamine - This neurotransmitter is crucial in decision-making, as it helps assign values to different options and predicts rewards.
- Decision-making is a skill - It can be improved with practice and learning from past experiences.
- The paradox of choice - Having too many choices can actually lead to decision paralysis, stress, and dissatisfaction.
- The importance of gut feelings - These are often based on subconscious processing of past...