How We Decide

Decision-making is a fundamental aspect of human behavior, weaving through every facet of life from mundane choices to life-altering judgments. In his insightful work, Jonah Lehrer delves deep into the neuroscience behind how humans decide, blending scientific research with compelling storytelling to explore the intricate balance between emotion and reason. This examination challenges conventional wisdom and offers a fresh perspective on the cognitive processes that underpin our choices.

• Dual-process theory: Decisions arise from two interacting brain systems—an intuitive, emotional part and a deliberate, analytical part.
• Role of emotion: Emotions are vital in guiding...

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