Influencer: The New Science of Leading Change, Second Edition

Leading change effectively remains one of the most complex challenges in organizations and communities. Drawing on extensive social science research, the authors present a compelling framework that reveals how individuals and groups can influence behavior and drive lasting transformation. The book delves into the mechanisms behind successful change efforts, blending theory with practical strategies to empower readers to become influential change agents in their respective environments.

• Change requires influencing multiple sources of motivation: Personal, social, and structural motivators all interact to shape behavior.
• Behavior change is key to sustainable transformation: Focusing on...

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