Ten Types of Innovation - The Discipline of Building Breakthroughs

Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn

Key Insights from "Ten Types of Innovation - The Discipline of Building Breakthroughs":

  1. The book introduces the ten types of innovation, which include Business Model, Networking, Enabling Process, Core Process, Product Performance, Product System, Service, Channel, Brand, and Customer Engagement.
  2. Innovation is not only about creating new products or services but also about reinventing business processes, models, networks and customer engagement strategies.
  3. The authors present a systematic approach to innovation, arguing that it is a discipline that can be learned and mastered, rather than a random act of creativity.
  4. The innovation framework proposed by the...

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