Cover for The Designer's Guide to Product Vision - Learn to Build Your Strategic Influence to Shape the Future

The Designer's Guide to Product Vision - Learn to Build Your Strategic Influence to Shape the Future

Laura Fish, Scott Kiekbusch

Summary

In the complex landscape of product development, aligning teams and stakeholders around a clear and compelling vision is paramount. The Designer's Guide to Product Vision by Laura Fish and Scott Kiekbusch serves as a practical manual for designers and product professionals seeking to expand their strategic influence and shape the future of their products. The book addresses the challenges of translating abstract ideas into coherent visions that inspire action and guide decision-making across organizations.

  • Product vision as a strategic tool: Vision is not just inspirational rhetoric but a concrete instrument to inform product decisions and...

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