The Designer's Guide to Product Vision - Learn to Build Your Strategic Influence to Shape the Future

Laura Fish, Scott Kiekbusch

Key Facts and Insights from the Book:

  1. Product Vision: The book highlights the importance of a clear and compelling product vision. It is the guiding star that keeps everyone aligned and focused on the same goal.
  2. Strategic Influence: The authors underscore the importance of strategic influence in shaping the future of the product. Strategic influence involves building relationships, creating a compelling narrative, and leveraging key metrics to drive decision making.
  3. The Role of Design: Design, beyond just aesthetics, plays a crucial role in product development. It provides a holistic view of the customer experience and contributes significantly to the...

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Su Ai

Su Ai AU

Product Designer