Monetizing Innovation - How Smart Companies Design the Product Around the Price

Madhavan Ramanujam, Georg Tacke

Key Facts and Insights from the Book:

  1. Product success is dependent on the pricing model: The book emphasizes the significance of designing products around their price, contrary to the conventional approach of setting the price after product creation.
  2. Willingness-To-Pay (WTP): Understanding a customer's willingness to pay is crucial in determining the price of a product.
  3. Four types of monetization: The book identifies four types of monetization - feature shock, minivation, hidden gem, and undifferentiated product - each of which requires a different approach.
  4. The 'Monetizing Innovation Funnel': A tool that aids in ideation, product development, and monetization decisions.
  5. 80/20...

    Please log in or register to view the full book summary.

Please log in or register to view the video summary.

Mikalai Syty

Mikalai Syty DE

Engineering Manager, Nelly Solutions
Alex Malbet

Alex Malbet US

Head of Product, Automation Hero, Inc
Ulf Greiner

Ulf Greiner DE

Product Coach