Tipping Point

The dynamics of social change and the way ideas, behaviors, and products spread rapidly through populations have long fascinated sociologists, marketers, and leaders. Malcolm Gladwell's exploration delves into the mechanisms behind sudden shifts in social trends, revealing how small actions at the right time and place can trigger massive transformations. His analysis provides a framework to understand why some phenomena reach a critical mass and become cultural sensations, while others fizzle out unnoticed.

• The Law of the Few: A small group of individuals, including Connectors, Mavens, and Salesmen, play an outsized role in spreading ideas...

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