That Will Never Work - The Birth of Netflix by the first CEO and co-founder Marc Randolph

Marc Randolph’s That Will Never Work - The Birth of Netflix offers a candid and compelling narrative of the early days of one of the most transformative companies in entertainment history. As Netflix’s first CEO and co-founder, Randolph provides an insider’s perspective on the trials, triumphs, and sheer persistence required to launch a startup that redefined how the world consumes media. The book not only recounts the chronological events but also distills valuable entrepreneurial lessons and insights drawn from the founders’ experiences.

• Visionary persistence is vital: Netflix’s inception faced widespread skepticism, epitomized by the...

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