What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation?
Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
As legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.”
The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment.
As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership.
The book covers:
- what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology products
- recruiting and coaching the members of product teams, first to competence, and then to reach their potential
- creating an inspiring product vision along with an insights-driven product strategy
- translating that strategy into action by empowering teams with specific objectives—problems to solve—rather than features to build
- redefining the relationship of the product teams to the rest of the company
- detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams
EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.
Alin Meceanu DE
Vice President of UX, FREE NOW
Darren Cody CA
Co-CEO & Co-Founder, Marketplace Studio
Jessica Dewald DE
Product Director, Zalando
Eveline Moczko DE
Head of Product Management, Blinkist
Mohamed Salah DE
Senior Director of Product, Opera
Annamaria Beno DE
Director of Customer Experience, SustainCert
Huseyin Yurtseven DE
Head of Engineering, Trendyol
Jorge Correia PT
Head of Transformation, TLScontact
Luiz Felipe Chiaradia IE
Senior Engineering Manager, Microsoft
Su Ai AU
Product Designer
Gergana Drockur DE
Director Product Management, BestSecret
Tolga Özdemir TR
Group Product Manager, Getir
Shantanu Pasari AU
Product Director, Hivery
Alex Malbet US
Head of Product, Automation Hero, Inc
Alexandru Dina-Gargala DE
VP Product, expondo
Julia Fröschner CH
Product Manager
Timothy Sondej CH
Data Scientist / Product Owner / Scrum Master
Michael Schölkopf DE
Product Lead
Ilja Mitrofanov DE
Head of People, Culture and Talent Acquisition
Andrew Woods IM
Software Engineering Manager
Edmund Lo CA
Head of Product and Engineering, Relay Platform
Michael Favila HK
Head of Engineering, Maya Bank
Jacopo Saffioti DE
Product Director
