// Mixpanel implementation The Mentoring Club - INSPIRED - How to Create Tech Products Customers Love by Marty Cagan

INSPIRED - How to Create Tech Products Customers Love

Marty Cagan

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.

Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Annamaria Beno
DE
🤍

Annamaria Beno

Director of Customer Experience
SustainCert
Available
Huseyin Yurtseven
DE
🤍

Huseyin Yurtseven

Head of Engineering
Trendyol
Available
Marcin Matusiak
DE
🤍

Marcin Matusiak

Product Management Lead
Available
Luiz Felipe Chiaradia
IE
🤍

Luiz Felipe Chiaradia

Senior Engineering Manager
Microsoft
Available
Subhodip Banerjee
MY
🤍

Subhodip Banerjee

Senior Product Manager
AirAsia
Available
Markus Meixner
DE
🤍

Markus Meixner

Lead Product Manager
N26
Available
Monica Rovćanin
RO
🤍

Monica Rovćanin

Expert/ Independent Consultant
Available
Gerald Weith
DE
🤍

Gerald Weith

Coach / Organisational Developer
felmo GmbH
Available
Oliver Wehrens
DE
🤍

Oliver Wehrens

VP Product Engineering
Smava
Available
Shantanu Pasari
AU
🤍

Shantanu Pasari

Product Director
Hivery
Available
Ido  Sternberg
DE
🤍

Ido Sternberg

Data Platform Engineering Team Lead | Agile Coach
Available
Alex Malbet
US
🤍

Alex Malbet

Head of Product
Automation Hero, Inc
Available
Stefan Wiest
🤍

Stefan Wiest

Interim CTO / Software Architect / Fullstack Dev
Available
Alexandru Dina-Gargala
DE
🤍

Alexandru Dina-Gargala

VP Product
expondo
Available
Julia Fröschner
CH
🤍

Julia Fröschner

Product Manager
Available
Nicolas Mancini
BE
🤍

Nicolas Mancini

Product Manager
Available
Constantin Bueker
DE
🤍

Constantin Bueker

Founder, Coach, Product Guy
Available
Michael Schölkopf
DE
🤍

Michael Schölkopf

Product Lead
Currently not available
Ilja Mitrofanov
DE
🤍

Ilja Mitrofanov

Head of People, Culture and Talent Acquisition
Available
Edmund Lo
CA
🤍

Edmund Lo

Head of Product and Engineering
Relay Platform
Available