How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.
Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.
Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Annamaria Beno DE
Director of Customer Experience, SustainCert
Huseyin Yurtseven DE
Head of Engineering, Trendyol
Marcin Matusiak DE
Product Management Lead
Luiz Felipe Chiaradia IE
Senior Engineering Manager, Microsoft
Subhodip Banerjee NL
Senior Product Manager, Booking.com
Markus Meixner DE
Lead Product Manager, N26
Monica Rovćanin RO
Experienced Consultant
Gerald Weith DE
Coach / Organisational Developer, felmo GmbH
Oliver Wehrens DE
VP Product Engineering, Smava
Shantanu Pasari AU
Product Director, Hivery
Ido Sternberg DE
Data Platform Engineering Team Lead | Agile Coach
Alex Malbet US
Head of Product, Automation Hero, Inc
Stefan Wiest
Interim CTO / Software Architect / Fullstack Dev
Alexandru Dina-Gargala DE
VP Product, expondo
Julia Fröschner CH
Product Manager
Nicolas Mancini BE
Product Manager
Constantin Bueker DE
Founder, Coach, Product Guy
Michael Schölkopf DE
Product Lead
Ilja Mitrofanov DE
Head of People, Culture and Talent Acquisition
Edmund Lo CA
Head of Product and Engineering, Relay Platform
Mansi Acharya DE
Senior Product Manager
Sanjana Das IN
Data Scientist
Jacopo Saffioti DE
Product Director
Simon Schmohl DE
Digital Product Owner, Agile Coach, Entrepreneur, Simon Lukas Schmohl
