INSPIRED - How to Create Tech Products Customers Love

Marty Cagan

Key Insights from "INSPIRED: How to Create Tech Products Customers Love"

  • Emphasizes that product management is a team sport, advocating for a cross-functional team approach.
  • Illuminates the importance of discovering the right product to build before diving into the development.
  • Reveals the role of product managers as the discoverers of the product, not simply project managers.
  • Encourages adopting an outcome-based rather than output-based approach to product development.
  • Highly recommends the application of prototyping and testing techniques to validate ideas before committing to full development.
  • Asserts the necessity of continuous product discovery for sustainable success.
  • Advises on how to...

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Product Manager
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Product Manager
Constantin Bueker
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Michael Schölkopf
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Head of People, Culture and Talent Acquisition
Edmund Lo
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Data Scientist
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Product Director
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Ulf Greiner
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Product Coach
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Group Product Manager
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Product Manager
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Agile Coach / Scrum Master
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Head of Product, Digital
Campbell Wu
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Product Director, expondo
Eduardo AC
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