INSPIRED - How to Create Tech Products Customers Love

Marty Cagan

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts.

Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

Annamaria Beno
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5.8

Annamaria Beno DE

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Marcin Matusiak
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Marcin Matusiak DE

Product Management Lead
Luiz Felipe Chiaradia
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Luiz Felipe Chiaradia IE

Senior Engineering Manager, Microsoft
Subhodip Banerjee
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Subhodip Banerjee NL

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Markus Meixner
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Monica Rovćanin
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Experienced Consultant
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Coach / Organisational Developer, felmo GmbH
Oliver Wehrens
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Oliver Wehrens DE

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Shantanu Pasari AU

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Ido  Sternberg
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Ido Sternberg DE

Data Platform Engineering Team Lead | Agile Coach
Alex Malbet
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Alex Malbet US

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Stefan Wiest
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Stefan Wiest

Interim CTO / Software Architect / Fullstack Dev
Alexandru Dina-Gargala
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Alexandru Dina-Gargala DE

VP Product, expondo
Julia Fröschner
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Julia Fröschner CH

Product Manager
Nicolas Mancini
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Nicolas Mancini BE

Product Manager
Constantin Bueker
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Constantin Bueker DE

Founder, Coach, Product Guy
Michael Schölkopf
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Ilja Mitrofanov
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Ilja Mitrofanov DE

Head of People, Culture and Talent Acquisition
Edmund Lo
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Edmund Lo CA

Head of Product and Engineering, Relay Platform
Mansi Acharya
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Mansi Acharya DE

Senior Product Manager
Sanjana Das
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Sanjana Das IN

Data Scientist
Jacopo Saffioti
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Jacopo Saffioti DE

Product Director
Simon Schmohl
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Simon Schmohl DE

Digital Product Owner, Agile Coach, Entrepreneur, Simon Lukas Schmohl
Mims Wright
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