Transformed - Moving to the Product Operating Model

Marty Cagan

Key Facts and Insights from the Book:

  1. Product Operating Model: The book emphasizes the importance of shifting from a traditional project-based model to a product-centric model, a new paradigm that focuses on delivering value to customers continuously.
  2. Role of Product Managers: A key aspect of this transition is the crucial role of product managers, who need to be empowered to make critical decisions related to product development.
  3. Customer-Centric Approach: The book underscores the necessity of a customer-centric approach, which involves understanding customer needs, problems, and preferences to create meaningful products.
  4. Importance of Experimentation: The book stresses the significance of...

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Markus Meixner
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Available
Outstanding
5.6

Markus Meixner DE

Lead Product Manager, N26