Key Insights from "The Brand Gap"
- Brand is not just a logo or a tagline, it is the gut feeling that people have about your product, service, or company.
- In the modern marketplace, brands are the primary source of value for businesses. Tangible assets are no longer the main drivers of company value.
- Brand building is not about promoting features and benefits, but about providing deep, emotional, and holistic experiences to customers.
- There is a significant gap between business strategy and design, which businesses need to bridge to create unique and successful brands.
- Five disciplines can help bridge this...
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