// Mixpanel implementation The Mentoring Club - Escaping the Build Trap - How Effective Product Management Creates Real Value by Melissa Perri

Escaping the Build Trap - How Effective Product Management Creates Real Value

Melissa Perri

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

  • Why organizations ship features rather than cultivate the value those features represent
  • How to set up a product organization that scales
  • How product strategy connects a company’s vision and economic outcomes back to the product activities
  • How to identify and pursue the right opportunities for producing value through an iterative product framework
  • How to build a culture focused on successful outcomes over outputs

Annamaria Beno
DE
🤍

Annamaria Beno

Product Operations
IDnow
English italiano magyar
Florian Thiel
DE
🤍

Florian Thiel

Head of Engineering
Upvest GmbH
Deutsch English
Gergana Drockur
DE
🤍

Gergana Drockur

Director Product Management
BestSecret
English
Igor Mazor
DE
🤍

Igor Mazor

Head of Data
PeakData
English עברית русский язык
Nicolas Mancini
BE
🤍

Nicolas Mancini

Product Manager
English français, langue française Nederlands, Vlaams
Felix Hildebrand
DE
🤍

Felix Hildebrand

Product Management Lead (b2b & b2c)
Caya
Deutsch English