Competitive Advantage - Creating and Sustaining Superior Performance

In the realm of business strategy, understanding how organizations achieve and maintain a competitive edge is paramount. Michael E. Porter's work on competitive advantage delves deeply into the mechanisms by which companies can outperform rivals and secure superior performance over time. This exploration unravels the strategic frameworks and fundamental principles that form the backbone of sustained success in highly competitive environments.

• Competitive advantage arises from creating unique value: Companies must either offer products or services of greater value to customers or deliver comparable value at lower cost.
• Two primary types of competitive advantage...

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