Competitive Advantage - Creating and Sustaining Superior Performance

Michael E. Porter

Key Insights from Competitive Advantage - Creating and Sustaining Superior Performance:

  1. Value Chain: The concept of the value chain, as a means of describing the activities within and around an organization, and relating them to an assessment of the competitive strength of the organization.
  2. Cost Advantage and Differentiation: Porter explains that competitive advantage stems from either cost advantage or differentiation, and that these can be achieved through the value chain.
  3. Strategy: The book underlines the importance of a clear, well-defined strategy, built on unique activities that provide value to customers.
  4. Linkages: Porter introduces the concept of linkages, connections between...

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