Writing Is Designing - Words and the User Experience

Michael J. Metts, Andy Welfle

Key Insights from the book

  1. Writing is an integral part of design: The authors argue that writing is an essential component of the design process, not just a final polish. It shapes user experience.
  2. Clarity is key: Clear, concise writing enhances user experience, making it easier for people to understand and navigate digital products.
  3. Persona creation: The book introduces the concept of creating user personas to better understand your audience and write content that resonates with them.
  4. Importance of context: The book emphasizes the importance of understanding the context in which your content will be consumed and designing your...

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