The Monocle Guide to Good Business

Monocle, Tyler Brûlé

Key Facts and Insights

  1. Embrace the human touch: Modern businesses should not lose sight of the importance of human interaction in the age of technology.
  2. Value of craft: The book underscores the importance of craftsmanship and attention to detail in any business.
  3. Brand consistency: Consistency in every aspect of business, from product quality to customer service, is key to building a strong brand.
  4. Nurture talent: Businesses need to invest in their employees, nurturing talent and promoting from within.
  5. Innovation vs tradition: The balance between innovation and tradition is crucial in maintaining a business's identity while staying relevant.
  6. Community engagement:...

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Thomas S.  Rothe
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Thomas S. Rothe DE

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