Hacking Growth - How Today's Fastest-Growing Companies Drive Breakout Success
Morgan Brown, Sean Ellis
Summary
Key Insights from the Book
- Growth hacking is a cross-functional, data-driven approach that utilises product development, marketing, data analysis, and engineering to gain more customers.
- The focus is on the entire customer lifecycle, not just acquisition. This includes activation, retention, revenue, and referral.
- Testing is the core of growth hacking. This includes A/B testing, multivariate testing, and iterative testing to gather data and make informed decisions.
- Data-driven decision making is vital for growth hacking. It's not just about intuition, but about making decisions based on solid data and analysis.
- High-tempo testing is a key strategy, encouraging frequent testing and...
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