Hacking Growth - How Today's Fastest-Growing Companies Drive Breakout Success

Key Insights from the Book

1. Growth hacking is a cross-functional, data-driven approach that utilises product development, marketing, data analysis, and engineering to gain more customers.
2. The focus is on the entire customer lifecycle, not just acquisition. This includes activation, retention, revenue, and referral.
3. Testing is the core of growth hacking. This includes A/B testing, multivariate testing, and iterative testing to gather data and make informed decisions.
4. Data-driven decision making is vital for growth hacking. It's not just about intuition, but about making decisions based on solid data and analysis.
5. High-tempo testing is a key strategy, encouraging frequent testing and...

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