Webs of Influence - The Psychology of Online Persuasion

Nathalie Nahai

Key Facts and Insights

  1. Understanding Web Psychographics: The book explains the importance of understanding user psychographics to create an engaging and persuasive online presence.
  2. Three Core Principles: Nahai introduces three core principles of persuasion - know who you are targeting, understand their needs, and meet those needs in a manner that is both satisfying and beneficial to them.
  3. The Fogg Behavior Model: This model, developed by Dr. BJ Fogg, is highlighted as a method for understanding and predicting user behavior online.
  4. Websites as Social Entities: Nahai suggests that websites are social entities that can influence how users perceive a...

    Please log in or register to view the full book summary.

Please log in or register to view the video summary.