Customer Success - How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Nick Mehta, Dan Steinman, Lincoln Murphy

Key Facts and Insights from the Book:

  • Customer Success: This is the business strategy that ensures customers achieve their desired outcomes while using your product or service. Customer Success aids in increasing customer lifetime value and reducing churn.
  • The Importance of Reducing Churn: Churn, or customer attrition, is a silent killer of modern businesses. It is vital to proactively manage customer relationships to reduce churn rates.
  • Growing Recurring Revenue: This is the backbone of any subscription-based business model. The book provides strategies to increase this key metric.
  • The Customer Success Manager Role: This is a relatively new role in...

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