Key Facts and Insights from the Book:
- Customer Success: This is the business strategy that ensures customers achieve their desired outcomes while using your product or service. Customer Success aids in increasing customer lifetime value and reducing churn.
- The Importance of Reducing Churn: Churn, or customer attrition, is a silent killer of modern businesses. It is vital to proactively manage customer relationships to reduce churn rates.
- Growing Recurring Revenue: This is the backbone of any subscription-based business model. The book provides strategies to increase this key metric.
- The Customer Success Manager Role: This is a relatively new role in...