Nicely Said - Writing for the Web with Style and Purpose

Nicole Fenton, Kate Kiefer Lee

Key Facts and Insights

  1. Understanding the Audience: The book emphasizes the need for a writer to truly understand their audience before creating content. By understanding your audience's needs and interests, you can create content that truly engages and resonates with them.
  2. Clarity and Simplicity: The authors stress the importance of clear, simple language. Complex jargon and unnecessarily wordy sentences can confuse and frustrate readers.
  3. Conversational Tone: The book advocates for a more casual, conversational tone in web writing. This helps to create a more engaging and relatable reader experience.
  4. Consistency: Consistency in voice, style, and formatting ensures a...

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