Cover for Hooked - How to Build Habit-Forming Products

Hooked - How to Build Habit-Forming Products

Nir Eyal

Summary

In the competitive landscape of product development, creating offerings that captivate users and encourage repeated engagement is a paramount challenge. The book explores the psychology and design principles behind habit-forming products, providing a strategic framework that guides creators in crafting experiences which become integral to users' routines. Through a detailed examination of behavioral triggers and reinforcement mechanisms, it offers valuable insights into building products that not only attract users but also sustain their attention over time.

  • The Hook Model: Central to the book is the Hook Model, a four-phase process—Trigger, Action, Variable Reward, and...

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