Hooked - How to Build Habit-Forming Products

Nir Eyal

Key Facts and Insights from the Book

  1. The Hook Model: This is the central concept in the book, describing a four-step process that companies use to build customer habits: Trigger, Action, Variable Reward, and Investment.
  2. Triggers: These are cues that prompt the user into action. They can be external or internal, with internal triggers being more powerful as they are tied to emotions and thoughts.
  3. Action: This is the behavior performed in anticipation of a reward. The simpler the action, the more likely it is to occur.
  4. Variable Reward: The reward given after the action, which varies in nature...

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