Hooked - How to Build Habit-Forming Products

Nir Eyal

Revised and Updated, Featuring a New Case Study

How do successful companies create products people can’t put down?


Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Vikas Jain
KR
🤍

Vikas Jain

Sr. Principal, TPM (Technical Program Manager)
Coupang
English
Gergana Drockur
DE
🤍

Gergana Drockur

Director Product Management
BestSecret
English
Sergey Sudilovskii
DE
🤍

Sergey Sudilovskii

UX/UI Designer
Deutsch English русский язык
Liana Lee
US
🤍

Liana Lee

Program Manager
Amazon
English português
Ahmed El-Sheikh
TR
🤍

Ahmed El-Sheikh

CEO & PM
العربية English
Alex Malbet
US
🤍

Alex Malbet

Head of Product
Automation Hero, Inc
English español, castellano