Key Facts and Insights from the Book
- The Hook Model: This is the central concept in the book, describing a four-step process that companies use to build customer habits: Trigger, Action, Variable Reward, and Investment.
- Triggers: These are cues that prompt the user into action. They can be external or internal, with internal triggers being more powerful as they are tied to emotions and thoughts.
- Action: This is the behavior performed in anticipation of a reward. The simpler the action, the more likely it is to occur.
- Variable Reward: The reward given after the action, which varies in nature...