// Mixpanel implementation The Mentoring Club - Escaping he Build Trap by Melissa Perri

Escaping he Build Trap

Melissa Perri

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

Why organizations ship features rather than cultivate the value those features represent

How to set up a product organization that scales

How product strategy connects a company’s vision and economic outcomes back to the product activities

How to identify and pursue the right opportunities for producing value through an iterative product framework

How to build a culture focused on successful outcomes over outputs

Daniel Thulfaut

Daniel Thulfaut

CPO & Head of Product Growth
Deutsch English
Antoni Peychev

Antoni Peychev

Senior Product Manager
български език English
Hazem Kamel H Madi

Hazem Kamel H Madi

Mentor IXC
Deutsch العربية English