Drive

Key Facts and Insights from 'Drive'

1. The Power of Intrinsic Motivation: Traditional rewards aren't always effective, and in fact, can be detrimental to performance. Intrinsic motivation, the desire to do things because they matter, because we enjoy them, and because they are interesting, is far more powerful.
2. Autonomy: People need autonomy over task (what they do), time (when they do it), team (who they do it with), and technique (how they do it).
3. Mastery: Humans seek to improve, to master their craft. This drive is a crucial part of human nature and can be a powerful motivator.
4. Purpose: The...

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