Key Insights from "To Sell is Human" by Daniel H. Pink
- The ability to sell is not confined to a specific profession. Everyone, regardless of their occupation, sells in various ways every day.
- Selling has evolved from a "buyer beware" model to a "seller beware" model. With the advent of the internet, buyers now have as much, if not more, information as sellers.
- Effective selling is now about problem finding, not just problem-solving. Identifying latent problems and offering solutions is a crucial skill in selling.
- ABC (Always Be Closing) has transformed into Attunement, Buoyancy, and Clarity. These are the...