Key Facts and Insights from "Quantum Marketing"
- Evolution of Marketing: The book articulates the evolution of marketing from its inception to the present state, it emphasizes the urgent need to adapt to the upcoming fifth paradigm of marketing or Quantum Marketing.
- Quantum Marketing: Quantum Marketing, a term coined by Rajamannar, refers to the future state of marketing that leverages technology, data, and new strategies to create personalized and meaningful consumer experiences.
- Data-driven Marketing: The author highlights the importance of data in driving marketing decisions and strategies in the future.
- Artificial Intelligence and Machine Learning: The book suggests that AI...