Blue Ocean Shift - Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

In today’s hypercompetitive business landscape, organizations are constantly seeking ways to break free from stagnant growth and fierce rivalry. "Blue Ocean Shift" by Renee Mauborgne and W. Chan Kim offers a strategic roadmap for companies aiming to move beyond cutthroat competition and instead create uncontested market space—what the authors term "blue oceans." Building on the foundational concepts introduced in their previous work, this book delivers actionable steps and real-world examples, guiding leaders and teams on how to unlock new growth and inspire confidence throughout their transformation.

• Red oceans represent existing markets...

  Full summary available for members.

  Log in or create a free account to view.