Key Facts and Insights
- Richard B. McKenzie, in his book, challenges the prevalent notion in economics that humans are predictably irrational in their decision making.
- He emphasizes on the role of market constraints in shaping rational behavior, thus providing a defense for rational behavior in economics.
- McKenzie discusses the concept of 'bounded rationality', arguing that individuals, while not perfectly rational, make decisions within the constraints of their available information, time and cognitive limitations.
- He dismisses the notion that humans are consistently 'irrational' or 'predictably irrational', stating that seemingly irrational behaviors can be understood as rational responses to specific constraints...