Key Insights from "Nudge - Improving Decisions about Health, Wealth, and Happiness"
- Choice Architecture: The idea that the way choices are presented influences the decisions we make.
- Libertarian Paternalism: A concept that allows individuals to make their own choices but nudges them towards choices that will benefit them.
- Heuristics and Biases: Humans often rely on simplified rules of thumb (heuristics) and have cognitive biases that affect their decision-making process.
- Defaults: People often go with the default option due to inertia or complexity of choices. Therefore, setting beneficial defaults can improve decision-making.
- Feedback: Providing feedback can help individuals understand the...
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Alexander Estner DE
Founder & Startup Advisor
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