Good Strategy Bad Strategy - The Difference and Why It Matters

Key Facts and Insights from the Book

1. Strategy is not a goal or vision; it is a coherent mix of policy and action designed to surmount a high-stakes challenge.
2. A good strategy has a kernel composed of three parts: a diagnosis, a guiding policy, and a set of coherent actions.
3. Bad strategy is characterized by fluff, a failure to face the challenge, mistaking goals for strategy, and bad strategic objectives.
4. 'Fluff' is a form of gibberish masquerading as strategic concepts or arguments.
5. A strategy is a way through a difficulty, an approach to overcoming an obstacle, a response to...

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