Good Strategy/Bad Strategy - The difference and why it matters

Richard Rumelt

Key Facts or Insights from "Good Strategy/Bad Strategy"

  1. Good strategy is not just a goal or vision: It is a coherent mix of policy and action designed to overcome a high-stakes challenge.
  2. Bad strategy is often characterized by fluff: It uses high-sounding words and phrases to hide the absence of thought.
  3. The kernel of a good strategy: It contains three elements - a diagnosis of the situation, a guiding policy for dealing with the challenge, and a set of coherent actions designed to carry out the policy.
  4. The importance of analysis: Good strategy is grounded in deep, nuanced understanding...

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