Key Insights from "The Lean Startup"
- Entrepreneurship is Management: A startup is an institution that needs to be managed. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.
- Validated Learning: Startups exist not just to make stuff, make money, or serve customers. They exist to learn how to build a sustainable business.
- Innovation Accounting: To improve entrepreneurial outcomes and hold innovators accountable, a new kind of accounting is needed, one that focuses on the boring stuff: how to measure progress, how to set up milestones, and how to...