The Lean Startup

In an era where rapid innovation and adaptability define business success, this work offers a transformative approach to building startups and launching new products. It challenges traditional management practices by promoting a systematic, scientific method for creating and managing successful startups in an environment of extreme uncertainty. The author presents a framework that helps entrepreneurs and innovators reduce market risks and avoid the common pitfall of building products that customers do not want.

• Validated Learning: Emphasizes learning what customers really want through iterative experimentation rather than relying on assumptions.
• Build-Measure-Learn Cycle: Introduces a feedback loop...

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