The Lean Startup

Eric Ries

Key Insights from "The Lean Startup"

  1. Entrepreneurship is Management: A startup is an institution that needs to be managed. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.
  2. Validated Learning: Startups exist not just to make stuff, make money, or serve customers. They exist to learn how to build a sustainable business.
  3. Innovation Accounting: To improve entrepreneurial outcomes and hold innovators accountable, a new kind of accounting is needed, one that focuses on the boring stuff: how to measure progress, how to set up milestones, and how to...

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