The End of Competitive Advantage - How to Keep Your Strategy Moving as Fast as Your Business

In an era characterized by relentless change and disruption, traditional notions of sustainable competitive advantage are increasingly obsolete. Businesses must embrace a dynamic approach to strategy that prioritizes agility and continuous evolution over static dominance. This work by Rita Gunther McGrath offers a compelling framework for navigating a world where competitive advantages are transient and the ability to adapt swiftly becomes the critical source of lasting success.

• Transient Competitive Advantages: Advantage no longer endures for decades but often lasts only a few years, requiring companies to rethink their strategic assumptions.
• Discovery-Driven Planning: Firms...

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