The Mom Test - How to talk to customers & learn if your business is a good idea when everyone is lying to you

Rob Fitzpatrick

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.


They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .


Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Annamaria Beno
DE
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Annamaria Beno

Product Operations
IDnow
English italiano magyar
Jose Lara
FR
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Jose Lara

FP&A Manager
Schneider Electric
English español, castellano français, langue française
Su Ai
AU
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Su Ai

Product Designer
English 中文 (Zhōngwén), 汉语, 漢語
Maria Beatriz Vaz
DE
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Maria Beatriz Vaz

Senior Product Manager
Zalando
English français, langue française português
Dzyanis Kuzmenka
PL
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Dzyanis Kuzmenka

Software Engineer/Manager
Oxagile
беларуская мова English