The Mom Test - How to talk to customers & learn if your business is a good idea when everyone is lying to you

Rob Fitzpatrick

Key Facts and Insights from The Mom Test:

  1. Everyone is lying to you: Not necessarily out of malice, but because they want to be supportive, encouraging, or polite. This is why it's not always wise to rely on friends and family for honest feedback about your business ideas.
  2. The Mom Test: A set of rules to help entrepreneurs get honest feedback. It involves asking about the person's life rather than their opinions about your idea. The test is passed if it gives valuable insight, regardless of whether the person knows about your idea or not.
  3. Focus on the problems:...

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