The Mom Test - How to talk to customers & learn if your business is a good idea when everyone is lying to you

Navigating the early stages of a business idea often involves gauging customer interest and validating assumptions. However, entrepreneurs frequently encounter the challenge of receiving misleading or overly polite feedback, which can obscure the true potential of their concept. This book offers a pragmatic approach to customer conversations, focusing on how to extract honest, actionable insights even when respondents tend to be diplomatic or evasive.

• Conventional customer interviews often produce misleading feedback due to social politeness.
• Asking the right questions is crucial to uncovering genuine insights about customers' problems and needs.
• Focusing on customers’ actual behaviors and past experiences...

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