Influence - The Psychology of Persuasion

Robert B. Cialdini's exploration into the mechanics of persuasion delves into the subtle art of influence that governs human decision-making. The book unpacks the psychological triggers that sway individuals, often without their conscious awareness, revealing how persuasion operates in everyday life and business contexts.

• Reciprocity: People feel compelled to return favors or concessions, a powerful driver in building compliance and agreement.
• Commitment and Consistency: Once individuals commit to a stance or idea, they tend to act consistently with that commitment to maintain self-image.
• Social Proof: Individuals look to others’ behavior to...

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