Influence - The Psychology of Persuasion

Key Facts and Insights from "Influence - The Psychology of Persuasion"

1. The Principle of Reciprocity: People feel obliged to return favors offered to them.
2. The Principle of Commitment and Consistency: Once a person commits to something, they are more likely to follow through and remain consistent with their commitment.
3. The Principle of Social Proof: People look to others' behavior to determine what is correct or acceptable.
4. The Principle of Liking: We are more likely to comply with requests from people we like or find attractive.
5. The Principle of Authority: We tend to obey authority figures, even if we are...

   Please log in or register to view the full book summary.