ABM Is B2B. - Why B2B Marketing and Sales Is Broken and How to Fix It

The landscape of B2B marketing and sales has long been fraught with inefficiencies and misalignment, often resulting in lost opportunities and fractured buyer experiences. This book offers a critical examination of these issues and introduces Account-Based Marketing (ABM) as a transformative approach to bridge the gap between marketing and sales teams. By aligning efforts around key accounts rather than broad, impersonal campaigns, organizations can foster deeper relationships, increase engagement, and drive measurable growth in complex B2B environments.

• Traditional B2B marketing and sales are fundamentally misaligned, causing inefficiencies and lost revenue.
• Account-Based Marketing (ABM) centers marketing...

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