Key Facts or Insights from "Purple Cow - Transform Your Business by Being Remarkable"
- Being "Safe" is Risky: Sticking to the traditional methods of conducting business is no longer a safe bet. In today's fast-paced world, it's risky to not take risks.
- The Importance of Being Remarkable: In a saturated market, the only way to stand out is to be different and remarkable, like a Purple Cow in a field of brown cows.
- Targeting the Early Adopters: Instead of trying to appeal to the masses, businesses should target the early adopters who are more open to trying new products...