Don't Make Me Think - A Common Sense Approach to Web Usability

Steve Krug

Key Facts and Insights from "Don't Make Me Think"

  1. Usability is king: A website should be self-explanatory and easy to navigate for users.
  2. Don't make users think: The more a user has to think about how to use a website, the less likely they are to enjoy their experience.
  3. Krug's First Law of Usability: A web page should be obvious and self-explanatory.
  4. Design for scanning, not reading: Users typically scan web pages rather than reading them in-depth.
  5. Eliminate distractions: Unnecessary elements on a page can distract from its main purpose and decrease usability.
  6. Effective navigation: Navigation should be consistent,...

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Amy Ogg

Amy Ogg US

UX Designer, Online Metals
AJ Matillano

AJ Matillano NL

Product Designer