When Digital Becomes Human - The Transformation of Customer Relationships

Steven Van Belleghem

Key Insights from "When Digital Becomes Human - The Transformation of Customer Relationships"

  1. Importance of Human Interaction: Despite the rapid digital transformation, human interaction remains crucial in customer relationships.
  2. Digital Efficiency: Digital tools and platforms can greatly enhance efficiency and customer satisfaction.
  3. Customer Expectations: The digital age has significantly raised customer expectations, making it more challenging for businesses to meet them.
  4. Artificial Intelligence and Automation: AI and automation play a significant role in enhancing customer interaction and personalizing customer experience.
  5. Integration of Digital and Human Elements: The successful integration of digital and human elements can result in an optimal...

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Jonas Haerens
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