Key Facts/Insights from "100 Things Every Designer Needs to Know About People"
- People's Vision and Perception: Understanding how people perceive and interpret visual information is crucial in design. This includes concepts like color psychology, visual hierarchy, and the use of white space.
- Human Memory Limitations: People have limited short-term memory. Designers must take this into account by minimizing cognitive load and using patterns and repetition to aid recall.
- Reading Patterns: People do not read online content word-by-word but scan in an 'F' pattern. Designers should structure content accordingly.
- Emotions Influence Decisions: Emotions play a significant role in decision-making. Designers...