"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."
- Marty Cagan
How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?
In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.
If you want to discover products that customers love-that also deliver business results-this book is for you.
Eveline Moczko DE
Head of Product Management, Blinkist
Annamaria Beno DE
Director of Customer Experience, SustainCert
Maria Beatriz Vaz DE
Senior Product Manager, Zalando
Gergana Drockur DE
Director Product Management, BestSecret
Su Ai AU
Product Designer
Markus Meixner DE
Lead Product Manager, N26
Alex Malbet US
Head of Product, Automation Hero, Inc
Nicolas Mancini BE
Product Manager
Michael Schölkopf DE
Product Lead
Kristina Krasilnikova RS
Product Manager, X5 Retail Group
Jamie Murphy HU
Senior Product Manager, Language Drops
Mansi Acharya DE
Senior Product Manager
Simon Schmohl DE
Digital Product Owner, Agile Coach, Entrepreneur, Simon Lukas Schmohl
