Blue Ocean Strategy, Expanded Edition - How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Renee Mauborgne

Key Facts and Insights

  1. Value Innovation: The concept of value innovation is at the heart of the Blue Ocean Strategy. It refers to the simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers.
  2. Blue Ocean vs Red Ocean: The book introduces a novel way to conceptualize markets. Red Oceans represent existing market space where companies fiercely compete, while Blue Oceans denote new, uncontested market space.
  3. Four Actions Framework: This framework helps companies to create a new value curve, by asking four critical questions aimed at raising and creating value...

    Please log in or register to view the full book summary.

Please log in or register to view the video summary.

Henrique Paternostro
🤍
Available
6.0
Paula Armoa
🤍
Available
Certified
5.8

Paula Armoa CH

Transformation & Strategic Projects Lead
Javed Ahsan
🤍
Available

Javed Ahsan IN

Director/Founder, GoBliss Asia (OPC) Pvt Ltd
Andrea Zuppicich
🤍
Available
Certified
6.0

Andrea Zuppicich IT

Founder <> International HR Manager, Fracto
Rohit Nair
🤍
Available

Rohit Nair IN

India's First Turmoil Redressor Mentor
Erich Schimmel
🤍
Available
6.0

Erich Schimmel DE

Founder, The Evolving Zone
Campbell Wu
🤍
Available

Campbell Wu DE

Product Director, expondo
Deepak Shrivastava
🤍
Available

Deepak Shrivastava US

Senior Solution Architect