Key Insights:
- The importance of recognizing and utilizing universal principles: The book discusses how universal principles of design are always present, and how recognizing and utilizing them can enhance the quality of any design project.
- Usability is key: The book emphasizes that usability is one of the most important factors in design. It's not enough for a design to just be aesthetically pleasing; it must be functional and user-friendly as well.
- Influence through perception: The authors discuss how design can influence perception and consequently, behavior. They provide practical guidelines for using design elements to influence user actions.
- The role...