Universal Principles of Design, Revised and Updated - 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

William Lidwell, Kritina Holden, Jill Butler

Key Insights:

  1. The importance of recognizing and utilizing universal principles: The book discusses how universal principles of design are always present, and how recognizing and utilizing them can enhance the quality of any design project.
  2. Usability is key: The book emphasizes that usability is one of the most important factors in design. It's not enough for a design to just be aesthetically pleasing; it must be functional and user-friendly as well.
  3. Influence through perception: The authors discuss how design can influence perception and consequently, behavior. They provide practical guidelines for using design elements to influence user actions.
  4. The role...

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Sergey Sudilovskii