Winning Now, Winning Later: How Companies Can Succeed in the Short Term While Investing for the Long Term

In the complex world of corporate strategy, balancing immediate business needs with long-term growth is a persistent challenge. David M. Cote's book explores how companies can effectively align short-term performance with sustainable, future-focused investments, creating a resilient foundation for enduring success. This approach advocates for a dual mindset that values prompt results without sacrificing strategic foresight.

• Dual Focus on Performance: Companies must integrate short-term operational excellence with long-term strategic planning to thrive.
• Leadership Accountability: Leaders play a crucial role in setting priorities that do not compromise future growth for immediate gains.
• Balanced...

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