Let My People Go Surfing - The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

In this reflective and insightful narrative, the author details the journey of building a sustainable, values-driven company while navigating the complexities of modern business. Through a blend of personal anecdotes and philosophical musings, the text explores the intersection of environmental responsibility, corporate ethics, and innovative entrepreneurship. It challenges conventional notions of success, urging a harmonious balance between profit and purpose.

• Business as a Force for Good: The company’s growth is intertwined with environmental stewardship, proving that profitability and sustainability can coexist.
• Reluctance Toward Conventional Business Models: The author emphasizes skepticism toward traditional capitalist...

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