Beyond Surface-Level Research: Interviewing, Depth & Human Insight

This session focuses on the part most researchers are never taught — how to access what people actually feel, not just what they say. We’ll work on your interviewing, presence, and ability to hold depth in conversations.
In this session, we will explore a combination of research tools and psychology frameworks that lean into the types of questions, the qualities of insights and your own presence that impact the data.

Researchers tired of staying at the surfaceResearchers wanting real qualitative depthResearchers curious about emotional and behavioural driversResearchers ready to unlock skills they didn’t know they needed — and elevate the quality of their insight