Shalom! Nice to meet you. I am Alon Ben Joseph. Born and raised in Amsterdam and considered vintage 1979. I love people! And, I love giving back, coaching, mentoring and teaching.

You can read loads about me on my website via the link here at the bottom. In a nutshell you can say that I have a curious mind and have a broad interest. We learn everyday and therefore grow every single day. Both mentee and mentor. In my humble opinion I think I can share some knowledge about entrepreneurship, startups executive management, managing teams, finance, strategy, marketing, eCommerce and several more topics.

Why? My journey till today has been blessed and fun. I studied Economics in Amsterdam and New York. I have been working with internet since 1996 and with retail & luxury goods (design & manufacturing) in family business since 1998. Have founded first (internet) company in the year 2000. Been doing independent consultancy work since 2002, including performing as keynote speaker, moderator and panelist on international and national professional conferences and business events. In 2014 I was the co-founder of Tech start-up WatchBase.com and in 2017 the co-founder of Shine Social Club (a social enterprise + foundation).

I have had to honor to mentor dozens of entrepreneurs, (executive) managers and students from all walks of life, of all ages and all backgrounds. And, that in the end is the most beautiful thing in the world: sharing knowledge, passion and enlightening people. Edmond H. Fischer’s saying comes to mind: “It is commonly said that a teacher fails if he has not been surpassed by his students."

My Mentoring Topics

  • Entrepreneurship
  • Management & Leadership
  • Start-Up
  • Business
  • Finance
  • Strategy
  • eBusiness & eCommerce
  • Marketing
  • Brand Management
  • Retail
  • Luxury Goods
  • Real Estate
  • Social Entrepreneurship
  • Charity Work
J.
13.January 2023

Very helpful! Alon was very helpful in sharing his entrepreneurial experience and tips to guide me through a startup processes, from concept development to investment pitching to finding resources. He also gave me some very good examples to inspire me. He can quickly identify my needs, strengths and opportunities in the meeting, which motivates me to further peruse my career passion. I look forward o schedule more followup sessions with Alon!

N.
1.January 2023

He was really helpful by giving out right resources and guidance on point. His questions helped me think very clearly on blockers and challenges what I am facing right now.

I.
7.May 2022

In addition to Alon's professional skills and willingness to offer advice and solutions, our conversation with him opened new perspectives. Please accept my sincere thanks and appreciation.

M.
30.December 2021

It was quite helpful. The questions were very direct and try to find the real matter. We focused on specific solutions and didn't spend time on verbiage. It was like shocking treatment. I liked the technique you choose even though I felt a bit under pressure. However, I was well aware that the pressure was due to time constraints. Fortunately, I managed the pressure and answered the questions properly but I forgot to mention some points as well. Being direct is a good way and very time-saving but some mentees might struggle a bit more across this pressure. My humble opinion is being direct with a bit less time pressure would be the perfect combination. Therefore, it would be great if the session lasts 50-55 minutes. In any way, it was very helpful for me, I was 95% happy with the session. and I thank you once again for your valuable time and advice.

B.
3.December 2021

Mr. Alon was my first mentor- and I realy felt missed out for not finding a kind mentor like him for these past years! I was very lucky to have him today. He was a very good listener and genuinely tring to help me getting to know myself better. I really felt heard and became more organised with my thoughts when I talked out loud with him. What I learned from him today will certainly contribute to the making my my 2022 new year resolution.

It was very refreshing to hear another point of view on my life journey as well. At the beginning, we talked about what I have done so far on the project on venue-based project. The conversation quickly changed to my passion for heath care village- which coincidentally was also Mr. Alon’s area of interest. His input on mini steps I can take realy aligns to what I think I should do- but never had the courage to go that far because my lack of skills and experiences. Talking to him today made me realise that I should take this more seriously- and it is about what I am doing now that counts.

It was a very inspiring experience for me. Thank you very much for your time!

My memo on what we talked about yesterday: https://www.mindmeister.com/map/2113181609

L.
3.December 2021

Definitely, It exceeded my expectations! Thank you for your valuable and honest comments and recommendations.

D.
29.November 2021

Really Helpful. He now exactly which level you should start. Helps get the best out of you.

E.
25.November 2021

Alon is practical and straightforward as a mentor. His core strength is combining results orientation with great experience as a business leader. He is the mentor and coach you want to work with, when you seek clarity and results.

Thinking, Fast and Slow
Daniel Kahneman

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions 'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It will enable to you make better decisions at work, at home, and in everything you do.

View
Start With Why - How Great Leaders Inspire Everyone To Take Action
Simon Sinek

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views. Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time. Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

View
Zero to One - Notes on Start Ups, or How to Build the Future
Blake Masters, Peter Thiel

WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan

View
Leaders Eat Last
Simon Sinek

The New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video "Millenials in the workplace" (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things. In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why? The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Sinek watched as the most junior Marines ate first while the most senior Marines took their place at the back of the line. What's symbolic in the chow hall is deadly serious on the battlefield: Great leaders sacrifice their own comfort--even their own survival--for the good of those in their care. Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

View
Tribes - We need you to lead us
Seth Godin

In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don't want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.

View
Sapiens - A Brief History of Humankind
Yuval Noah Harari

**THE MULTI-MILLION COPY BESTSELLER** 'Interesting and provocative... It gives you a sense of how briefly we've been on this Earth' Barack Obama What makes us brilliant? What makes us deadly? What makes us Sapiens? Yuval Noah Harari challenges everything we know about being human. Earth is 4.5 billion years old. In just a fraction of that time, one species among countless others has conquered it: us. In this bold and provocative book, Yuval Noah Harari explores who we are, how we got here and where we're going. ________________ PRAISE FOR SAPIENS: 'Jaw-dropping from the first word to the last... It may be the best book I've ever read' Chris Evans 'Sweeps the cobwebs out of your brain... Radiates power and clarity' Sunday Times 'It altered how I view our species and our world' Guardian 'Startling... It changes the way you look at the world' Simon Mayo 'I would recommend Sapiens to anyone who's interested in the history and future of our species' Bill Gates **ONE OF THE GUARDIAN'S 100 BEST BOOKS OF THE 21st CENTURY**

View
Homo Deus - A Brief History of Tomorrow
Yuval Noah Harari

**THE MILLION COPY BESTSELLER** Sapiens showed us where we came from. In our increasingly uncertain times, Homo Deus shows us where we're going. 'Spellbinding' Guardian The world-renowned historian and intellectual Yuval Noah Harari envisions a near future in which we face a new set of challenges. Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century and beyond - from overcoming death to creating artificial life. It asks the fundamental questions: how can we protect this fragile world from our own destructive power? And what does our future hold? 'Even more readable, even more important, than his excellent Sapiens' Kazuo Ishiguro 'Homo Deus will shock you. It will entertain you. It will make you think in ways you had not thought before' Daniel Kahneman, bestselling author of Thinking, Fast and Slow

View
21 Lessons for the 21st Century
Yuval Noah Harari

**THE NUMBER ONE BESTSELLER** In twenty-one bite-sized lessons, Yuval Noah Harari explores what it means to be human in an age of bewilderment. 'Truly mind-expanding... Ultra-topical' Guardian How can we protect ourselves from nuclear war, ecological cataclysms and technological disruptions? What can we do about the epidemic of fake news or the threat of terrorism? What should we teach our children? The world-renowned historian and intellectual Yuval Noah Harari takes us on a thrilling journey through today's most urgent issues. The golden thread running through his exhilarating new book is the challenge of maintaining our collective and individual focus in the face of constant and disorienting change. Faced with a litany of existential and real crises, are we still capable of understanding the world we have created? 'Fascinating... compelling... [Harari] has teed up a crucial global conversation about how to take on the problems of the 21st century' Bill Gates, New York Times '21 Lessons is, simply put, a crucial book' Adam Kay

View
Noise
Daniel Kahneman, Olivier Sibony, Cass R. Sunstein

The Sunday Times bestseller ‘A monumental, gripping book ... Outstanding’ Sunday Times Wherever there is human judgement, there is noise. ‘Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece’ Angela Duckworth, author of Grit ‘An absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight’ Steven Levitt, co-author of Freakonomics From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think. Imagine that two doctors in the same city give different diagnoses to identical patients – or that two judges in the same court give different sentences to people who have committed matching crimes. Now imagine that the same doctor and the same judge make different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday, or they haven’t yet had lunch. These are examples of noise: variability in judgements that should be identical. In Noise, Daniel Kahneman, Olivier Sibony and Cass R. Sunstein show how noise produces errors in many fields, including in medicine, law, public health, economic forecasting, forensic science, child protection, creative strategy, performance review and hiring. And although noise can be found wherever people are making judgements and decisions, individuals and organizations alike commonly ignore its impact, at great cost. Packed with new ideas, and drawing on the same kind of sharp analysis and breadth of case study that made Thinking, Fast and Slow and Nudge international bestsellers, Noise explains how and why humans are so susceptible to noise and bias in decision-making. We all make bad judgements more than we think. With a few simple remedies, this groundbreaking book explores what we can do to make better ones.

View
The Infinite Game - How Great Businesses Achieve Long-lasting Success
Simon Sinek

The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.

View
Who Owns the Future?
Jaron Lanier

The “brilliant” and “daringly original” (The New York Times) critique of digital networks from the “David Foster Wallace of tech” (London Evening Standard)—asserting that to fix our economy, we must fix our information economy. Jaron Lanier is the father of virtual reality and one of the world’s most brilliant thinkers. Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks. Lanier has predicted how technology will transform our humanity for decades, and his insight has never been more urgently needed. He shows how Siren Servers, which exploit big data and the free sharing of information, led our economy into recession, imperiled personal privacy, and hollowed out the middle class. The networks that define our world—including social media, financial institutions, and intelligence agencies—now threaten to destroy it. But there is an alternative. In this provocative, poetic, and deeply humane book, Lanier charts a path toward a brighter future: an information economy that rewards ordinary people for what they do and share on the web.

View
A Tale of Love and Darkness
Amos Oz

The International Bestselling memoir from award-winning author Amos Oz, "one of Isreal's most prolific writers and respected intellectuals" (The New York Times), about his turbulent upbringing in the city of Jerusalem in the era of the dissolution of Mandatory Palestine and the beginning of the State of Israel.Winner of the National Jewish Book Award"[An] ingenious work that circles around the rise of a state, the tragic destiny of a mother, a boy's creation of a new self."--The New YorkerA family saga and a magical self-portrait of a writer who witnessed the birth of a nation and lived through its turbulent history. A Tale of Love and Darkness is the story of a boy who grows up in war-torn Jerusalem, in a small apartment crowded with books in twelve languages and relatives speaking nearly as many. The story of an adolescent whose life has been changed forever by his mother's suicide. The story of a man who leaves the constraints of his family and community to join a kibbutz, change his name, marry, have children. The story of a writer who becomes an active participant in the political life of his nation."One of the most enchanting and deeply satisfying books that I have read in many years."--New Republic

View
Summary of Roxane van Iperen's The Sisters of Auschwitz
Everest Media,

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Battle of the Nieuwmarkt was the beginning of a loving relationship between Joseph and Fietje. They married in 1912 and had a daughter, Rebekka, in 1912. They moved into a small shop on Nieuwe Kerkstraat in 1921, and five years later, they had a son, Jacob. #2 The Brilleslijper family lived in the Jewish Quarter in Amsterdam, and they were very close with their neighbors. But as the 1920s progressed, life got harder for the family. They were forced to move several times, and in 1925, Opa Jaap died. With the help of his brother Ruben, Joseph took over the wholesale business and moved his family into a house filled with other family members on Marnixstraat. #3 The sisters were very different. Lien was a dreamer, while Janny was down-to-earth and had a strong will like her mother. Lien had a great talent for music, and she secretly took classes with the choreographer Lili Green. #4 Janny, the younger sister, doesn’t last more than six months at the sewing studio. She is impatient and rebellious, just as she was at school. She calls herself spiritual but not religious. She grows up in the heart of the Jewish Quarter, but never goes to the synagogue.

View
Nazi Billionaires - The Dark History of Germany's Wealthiest Dynasties
David de Jong

"Meticulously researched ...compels us to confront the current-day legacy of these Nazi ties." --Wall Street Journal A groundbreaking investigation of how the Nazis helped German tycoons make billions off the horrors of the Third Reich and World War II--and how America allowed them to get away with it. In 1946, Günther Quandt--patriarch of Germany's most iconic industrial empire, a dynasty that today controls BMW--was arrested for suspected Nazi collaboration. Quandt claimed that he had been forced to join the party by his archrival, propaganda minister Joseph Goebbels, and the courts acquitted him. But Quandt lied. And his heirs, and those of other Nazi billionaires, have only grown wealthier in the generations since, while their reckoning with this dark past remains incomplete at best. Many of them continue to control swaths of the world economy, owning iconic brands whose products blanket the globe. The brutal legacy of the dynasties that dominated Daimler-Benz, cofounded Allianz, and still control Porsche, Volkswagen, and BMW has remained hidden in plain sight--until now. In this landmark work of investigative journalism, David de Jong reveals the true story of how Germany's wealthiest business dynasties amassed untold money and power by abetting the atrocities of the Third Reich. Using a wealth of previously untapped sources, de Jong shows how these tycoons seized Jewish businesses, procured slave laborers, and ramped up weapons production to equip Hitler's army as Europe burned around them. Most shocking of all, de Jong exposes how America's political expediency enabled these billionaires to get away with their crimes, covering up a bloodstain that defiles the German and global economy to this day.

View
1984
George Orwell

1984, published in 1949, is a dystopian and satirical novel. It revolves around Winston Smith, who lives in a nation called Oceania, in a province called Airstrip One, which represents present-day England. This state is controlled by the Party, headed by a mysterious leader who is addressed as Emmanuel Goldstein, also known as the Big Brother. The Party watches every single move that Smith and other citizens make. The nation's language and history is forcefully changed for the benefit of the Party. A new language, Newspeak, is being compulsively implemented to ensure works that have anything to do with political rebellion are omitted. In Oceania, even rebellious thoughts are illegal and are said to be the worst of all crimes. The people are suppressed and any form of individuality is not tolerated, including love and sex. Smith works as a low-ranking member of the Party who alters historical records. He hates the Party and thus buys an illegal diary in which he pens down his thoughts. He meets Julia, a coworker, who seems to been romantically inclined towards him. He however doubts that she is a Party spy who will get him imprisoned for his 'thoughtcrimes'. Her love turns out to be true and they have a covert affair. Smith's hatred for the Party grows day by day and he is convinced that a powerful Party official O'Brien is actually trying to overthrow the present government with the help of a secret group named the Brotherhood. As the story goes on, readers learn the twists and turns that life in Oceania has in store for Smith. He faces terror, betrayal, freedom, and a broken spirit. 1984 is the author's haunting vision of the future. The book has been adapted into television programmes, films, radio broadcasts and plays. In 2003, the book was number 8 on BBC's survey The Big Read. It was 6th and 13th on the reader's and editor's list of Modern Library 100 Best Novels, respectively. In 2005, it was added to the 100 Best English Language Novel from 1923 to 2005 by TIME magazine. ABOUT THE AUTHOR: Eric Arthur Blair, better known by his pen name George Orwell (1903-1950), was an English author and journalist. His work is marked by keen intelligence and wit, a profound awareness of social injustice, an intense opposition to totalitarianism, a passion for clarity in language, and a belief in democratic socialism. In addition to his literary career Orwell served as a police officer with the Indian Imperial Police in Burma from 1922-1927 and fought with the Republicans in the Spanish Civil War from 1936-1937. He was severely wounded when he was shot through his throat. Orwell and his wife were accused of 'Rabid Trotskyism' and tried in absentia in Barcelona, along with other leaders of the POUM, in 1938. However by then they had escaped from Spain and returned to England. Between 1941 and 1943, Orwell worked on propaganda for the BBC. In 1943, he became literary editor of the Tribune, a weekly left-wing magazine. He was a prolific polemical journalist, article writer, literary critic, reviewer, poet and writer of fiction, and considered perhaps the twentieth century's best chronicler of English culture. Orwell is best known for the dystopian novel Nineteen Eighty-Four (published in 1949) and the satirical novella Animal Farm (1945)-they have together sold more copies than any two books by any other twentieth-century author. His 1938 book Homage to Catalonia, an account of his experiences as a volunteer on the Republican side during the Spanish Civil War, together with numerous essays on politics, literature, language, and culture, are widely acclaimed. In 2008, The Times ranked him second on a list of 'The 50 greatest British writers since 1945'.

View
Scary Smart - The Future of Artificial Intelligence and How You Can Save Our World
Mo Gawdat

A Sunday Times Business Book of the Year 'No one ever regrets reading anything Mo Gawdat has written.' – Emma Gannon, Sunday Times bestselling author of The Multi-Hyphen Method and host of award-winning podcast Ctrl Alt Delete 'Mo is an exquisite writer and speaker with deep expertise of technology . . . This book will teach you how to navigate the scary and inevitable intrusion of AI.' – Dr Rupy Aujla, author of The Doctor's Kitchen Technology is putting our humanity at risk to an unprecedented degree. This book is not for engineers who write the code or the policy makers who claim they can regulate it. This is a book for you. Because, believe it or not, you are the only one that can fix it. – Mo Gawdat Artificial intelligence is smarter than humans. It can process information at lightning speed and remain focused on specific tasks without distraction. AI can see into the future, predict outcomes and even use sensors to see around physical and virtual corners. So why does AI frequently get it so wrong and cause harm? The answer is us: the human beings who write the code and teach AI to mimic our behaviour. Scary Smart explains how to fix the current trajectory now, to make sure that the AI of the future can preserve our species. This book offers a blueprint, pointing the way to what we can do to safeguard ourselves, those we love and the planet itself.

View
The Value of Everything - Making and Taking in the Global Economy
Mariana Mazzucato

Modern economies reward activities that extract value rather than create it. This must change to ensure a capitalism that works for us all. Shortlisted for the FT & McKinsey Business Book of the Year Award A scathing indictment of our current global financial system, The Value of Everything rigorously scrutinizes the way in which economic value has been accounted and reveals how economic theory has failed to clearly delineate the difference between value creation and value extraction. Mariana Mazzucato argues that the increasingly blurry distinction between the two categories has allowed certain actors in the economy to portray themselves as value creators, while in reality they are just moving around existing value or, even worse, destroying it. The book uses case studies-from Silicon Valley to the financial sector to big pharma-to show how the foggy notions of value create confusion between rents and profits, reward extractors and creators, and distort the measurements of growth and GDP. In the process, innovation suffers and inequality rises. The lesson here is urgent and sobering: to rescue our economy from the next inevitable crisis and to foster long-term economic growth, we will need to rethink capitalism, rethink the role of public policy and the importance of the public sector, and redefine how we measure value in our society.

View
Maimonides
Sherwin B. Nuland

Part of the Jewish Encounter series Moses Maimonides was a Renaissance man before there was a Renaissance: a great physician who served a sultan, a dazzling Torah scholar, a community leader, a daring philosopher whose greatest work—The Guide for the Perplexed—attempted to reconcile scientific knowledge with faith in God. He was a Jew living in a Muslim world, a rationalist living in a time of superstition. Eight hundred years after his death, his notions about God, faith, the afterlife, and the Messiah still stir debate; his life as a physician still inspires; and the enigmas of his character still fascinate. Sherwin B. Nuland—best-selling author of How We Die—focuses his surgeon’s eye and writer’s pen on this greatest of rabbis, most intriguing of Jewish philosophers, and most honored of Jewish doctors. He gives us a portrait of Maimonides that makes his life, his times, and his thought accessible to the general reader as they have never been before.

View
Socrates op sneakers - Praktische gids voor het stellen van goede vragen
Elke Wiss

In Socrates op sneakers leert Elke Wiss de kunst van het vragenstellen aan de hand van Socrates en andere beroemde filosofen, zodat we gesprekken voeren die leiden tot verdieping en verbinding. Met Socrates op sneakers tackelt praktisch filosoof Elke Wiss de kunst van een goed gesprek. In een tijd waarin iedereen door elkaar roeptoetert en meningen al snel dezelfde waarde als feiten krijgen, is de verbinding vaak ver te zoeken. We proberen de ander eerder te overtuigen van ons gelijk dan dat we samen op zoek gaan naar wezenlijke antwoorden. Veel van onze gesprekken hebben daardoor meer weg van een debat dan van een dialoog. We praten liever dan dat we luisteren, voor vragen stellen hebben we geen tijd. En toegeven iets niet te weten is al helemaal geen optie. Hoe mooi zou het zijn als je op elk moment en in iedere situatie weet hoe je precies díé vraag stelt die leidt tot een goed gesprek? In Socrates op sneakers leert Elke Wiss je hoe je dat doet. Met Socrates en andere filosofen als inspiratiebron laat zij zien waarom we zo slecht zijn in het stellen van goede vragen, én hoe we er beter in worden. Socrates op sneakers leert je de vaardigheden die nodig zijn om die vragen te stellen die verrassen en aan het denken zetten. Zodat we gesprekken voeren die leiden tot verdieping en verbinding. Met een ander, én met jezelf. Genomineerd voor Beste Spirituele Boek 2021. ‘Een prachtig én concreet boek!’ - FrankWatching ‘In Socrates op sneakers van Elke Wiss draait het ook om nieuwsgierigheid en verwondering, alleen dan als belangrijke eigenschappen om te ontwikkelen.’ - Friesch Dagblad ‘Praktisch filosoof Elke Wiss vertelt wat we van Socrates kunnen leren over de kunst van een mooie woordenwisseling.’ - Volkskrant

View
The Age of Surveillance Capitalism - The Fight for a Human Future at the New Frontier of Power: Barack Obama's Books of 2019
Shoshana Zuboff

THE TOP 10 SUNDAY TIMES BESTSELLER A NEW YORK TIMES NOTABLE BOOK OF THE YEAR ONE OF BARACK OBAMA'S TOP BOOKS OF THE YEAR Shortlisted for The Orwell Prize 2020 Shortlisted for the FT Business Book of the Year Award 2019 'Easily the most important book to be published this century. I find it hard to take any young activist seriously who hasn't at least familarised themselves with Zuboff's central ideas.' - Zadie Smith, The Guardian The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us. The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future? Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits. The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.

View
Team Human
Douglas Rushkoff

Porchlight’s Management and Workplace Culture Book of The Year “[A] thoroughly fascinating exploration of the long interplay between power and the technologies of communication.” —Adam Frank, NPR Team Human is a fiery distillation of preeminent digital theorist Douglas Rushkoff’s most urgent thoughts on civilization, technology, and human nature. In one hundred concise statements, he argues that we are essentially social creatures who achieve our greatest aspirations when we work together not as individuals. Yet today, an antihuman ethos has overtaken our society, undermining our ability to connect. Technologies that were meant to foster cooperation from currency to computers too often are used to exploit and divide us. If we are to adapt and survive these destructive forces, we must recognize that being human is a team sport. Rushkoff inspires us to find the others who understand this fundamental truth and reassert our humanity together.

View
Capital in the Twenty-First Century
Thomas Piketty

A New York Times #1 Bestseller An Amazon #1 Bestseller A Wall Street Journal #1 Bestseller A USA Today Bestseller A Sunday Times Bestseller A Guardian Best Book of the 21st Century Winner of the Financial Times and McKinsey Business Book of the Year Award Winner of the British Academy Medal Finalist, National Book Critics Circle Award “It seems safe to say that Capital in the Twenty-First Century, the magnum opus of the French economist Thomas Piketty, will be the most important economics book of the year—and maybe of the decade.” —Paul Krugman, New York Times “The book aims to revolutionize the way people think about the economic history of the past two centuries. It may well manage the feat.” —The Economist “Piketty’s Capital in the Twenty-First Century is an intellectual tour de force, a triumph of economic history over the theoretical, mathematical modeling that has come to dominate the economics profession in recent years.” —Steven Pearlstein, Washington Post “Piketty has written an extraordinarily important book...In its scale and sweep it brings us back to the founders of political economy.” —Martin Wolf, Financial Times “A sweeping account of rising inequality...Piketty has written a book that nobody interested in a defining issue of our era can afford to ignore.” —John Cassidy, New Yorker “Stands a fair chance of becoming the most influential work of economics yet published in our young century. It is the most important study of inequality in over fifty years.” —Timothy Shenk, The Nation

View
Humankind - A Hopeful History
Rutger Bregman

THE SUNDAY TIMES AND NEW YORK TIMES BESTSELLER A Guardian, Daily Telegraph, New Statesman and Daily Express Book of the Year 'Hugely, highly and happily recommended' Stephen Fry 'You should read Humankind. You'll learn a lot (I did) and you'll have good reason to feel better about the human race' Tim Harford 'The book we need right now' Daily Telegraph 'Made me see humanity from a fresh perspective' Yuval Noah Harari It's a belief that unites the left and right, psychologists and philosophers, writers and historians. It drives the headlines that surround us and the laws that touch our lives. From Machiavelli to Hobbes, Freud to Dawkins, the roots of this belief have sunk deep into Western thought. Human beings, we're taught, are by nature selfish and governed by self-interest. Humankind makes a new argument: that it is realistic, as well as revolutionary, to assume that people are good. The instinct to cooperate rather than compete, trust rather than distrust, has an evolutionary basis going right back to the beginning of Homo sapiens. By thinking the worst of others, we bring out the worst in our politics and economics too. In this major book, internationally bestselling author Rutger Bregman takes some of the world's most famous studies and events and reframes them, providing a new perspective on the last 200,000 years of human history. From the real-life Lord of the Flies to the Blitz, a Siberian fox farm to an infamous New York murder, Stanley Milgram's Yale shock machine to the Stanford prison experiment, Bregman shows how believing in human kindness and altruism can be a new way to think – and act as the foundation for achieving true change in our society. It is time for a new view of human nature.

View
Doughnut Economics - Seven Ways to Think Like a 21st-Century Economist
Kate Raworth

A Financial Times "Best Book of 2017: Economics" 800-CEO-Read "Best Business Book of 2017: Current Events & Public Affairs" Economics is the mother tongue of public policy. It dominates our decision-making for the future, guides multi-billion-dollar investments, and shapes our responses to climate change, inequality, and other environmental and social challenges that define our times. Pity then, or more like disaster, that its fundamental ideas are centuries out of date yet are still taught in college courses worldwide and still used to address critical issues in government and business alike. That's why it is time, says renegade economist Kate Raworth, to revise our economic thinking for the 21st century. In Doughnut Economics, she sets out seven key ways to fundamentally reframe our understanding of what economics is and does. Along the way, she points out how we can break our addiction to growth; redesign money, finance, and business to be in service to people; and create economies that are regenerative and distributive by design. Named after the now-iconic "doughnut" image that Raworth first drew to depict a sweet spot of human prosperity (an image that appealed to the Occupy Movement, the United Nations, eco-activists, and business leaders alike), Doughnut Economics offers a radically new compass for guiding global development, government policy, and corporate strategy, and sets new standards for what economic success looks like. Raworth handpicks the best emergent ideas--from ecological, behavioral, feminist, and institutional economics to complexity thinking and Earth-systems science--to address this question: How can we turn economies that need to grow, whether or not they make us thrive, into economies that make us thrive, whether or not they grow? Simple, playful, and eloquent, Doughnut Economics offers game-changing analysis and inspiration for a new generation of economic thinkers.

View
Enlightenment Now - The Case for Reason, Science, Humanism, and Progress
Steven Pinker

INSTANT NEW YORK TIMES BESTSELLER A NEW YORK TIMES NOTABLE BOOK OF 2018 ONE OF THE ECONOMIST'S BOOKS OF THE YEAR "My new favorite book of all time." --Bill Gates If you think the world is coming to an end, think again: people are living longer, healthier, freer, and happier lives, and while our problems are formidable, the solutions lie in the Enlightenment ideal of using reason and science. By the author of the new book, Rationality. Is the world really falling apart? Is the ideal of progress obsolete? In this elegant assessment of the human condition in the third millennium, cognitive scientist and public intellectual Steven Pinker urges us to step back from the gory headlines and prophecies of doom, which play to our psychological biases. Instead, follow the data: In seventy-five jaw-dropping graphs, Pinker shows that life, health, prosperity, safety, peace, knowledge, and happiness are on the rise, not just in the West, but worldwide. This progress is not the result of some cosmic force. It is a gift of the Enlightenment: the conviction that reason and science can enhance human flourishing. Far from being a naïve hope, the Enlightenment, we now know, has worked. But more than ever, it needs a vigorous defense. The Enlightenment project swims against currents of human nature--tribalism, authoritarianism, demonization, magical thinking--which demagogues are all too willing to exploit. Many commentators, committed to political, religious, or romantic ideologies, fight a rearguard action against it. The result is a corrosive fatalism and a willingness to wreck the precious institutions of liberal democracy and global cooperation. With intellectual depth and literary flair, Enlightenment Now makes the case for reason, science, and humanism: the ideals we need to confront our problems and continue our progress.

View
Norwegian Wood
Haruki Murakami

'A masterly novel' New York Times 'Such is the exquisite, gossamer construction of Murakami's writing that everything he chooses to describe trembles with symbolic possibility' Guardian Read the haunting love story that turned Murakami into a literary superstar. When he hears her favourite Beatles song, Toru Watanabe recalls his first love Naoko, the girlfriend of his best friend Kizuki. Immediately he is transported back almost twenty years to his student days in Tokyo, adrift in a world of uneasy friendships, casual sex, passion, loss and desire - to a time when an impetuous young woman called Midori marches into his life and he has to choose between the future and the past. 'Evocative, entertaining, sexy and funny; but then Murakami is one of the best writers around' Time Out 'Poignant, romantic and hopeless, it beautifully encapsulates the heartbreak and loss of faith' Sunday Times 'This book is undeniably hip, full of student uprisings, free love, booze and 1960s pop, it's also genuinely emotionally engaging, and describes the highs of adolescence as well as the lows' Independent on Sunday

View
AI Superpowers - China, Silicon Valley, and the New World Order
Kai-Fu Lee

THE NEW YORK TIMES, USA TODAY, AND WALL STREET JOURNAL BESTSELLER Dr. Kai-Fu Lee--one of the world's most respected experts on AI and China--reveals that China has suddenly caught up to the US at an astonishingly rapid and unexpected pace. In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power. Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee's opinion, probably not. But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in human history that are coming soon.

View
Life 3.0 - Being Human in the Age of Artificial Intelligence
Max Tegmark

'This is the most important conversation of our time, and Tegmark's thought-provoking book will help you join it' Stephen Hawking THE INTERNATIONAL BESTSELLER. DAILY TELEGRAPH AND THE TIMES BOOKS OF THE YEAR SELECTED AS ONE OF BARACK OBAMA'S FAVOURITE BOOKS OF 2018 AI is the future - but what will that future look like? Will superhuman intelligence be our slave, or become our god? Taking us to the heart of the latest thinking about AI, Max Tegmark, the MIT professor whose work has helped mainstream research on how to keep AI beneficial, separates myths from reality, utopias from dystopias, to explore the next phase of our existence. How can we grow our prosperity through automation, without leaving people lacking income or purpose? How can we ensure that future AI systems do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will AI help life flourish as never before, or will machines eventually outsmart us at all tasks, and even, perhaps, replace us altogether? 'This is a rich and visionary book and everyone should read it' The Times

View
How to Fix the Future - Staying Human in the Digital Age
Andrew Keen

Internet entrepreneur Andrew Keen was among the earliest to write about the dangers that the Internet poses to our culture and society. His 2007 book The Cult of the Amateur was critical in helping advance the conversation around the Internet, which has now morphed from a tool providing efficiencies and opportunities for consumers and business to a force that is profoundly reshaping our societies and our world. In his new book, How to Fix the Future, Keen focuses on what we can do about this seemingly intractable situation. Looking to the past to learn how we might change our future, he describes how societies tamed the excesses of the Industrial Revolution, which, like its digital counterpart, demolished long-standing models of living, ruined harmonious environments and altered the business world beyond recognition. Travelling across the globe, from India to Estonia, Germany to Singapore, he investigates the best (and worst) practices in five key areas - regulation, innovation, social responsibility, consumer choice and education - and concludes by examining whether we are seeing the beginning of the end of the America-centric digital world. Powerful, urgent and deeply engaging, How to Fix the Future vividly depicts what we must do if we are to try to preserve human values in an increasingly digital world and what steps we might take as societies and individuals to make the future something we can again look forward to.

View
Never Split the Difference - Negotiating As If Your Life Depended On It
Chris Voss, Tahl Raz

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home. After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life. Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

View