Cover for Getting Past No - Negotiating in Difficult Situations

Getting Past No - Negotiating in Difficult Situations

William Ury

Summary

Negotiations are rarely simple, especially when confronting adversarial or entrenched opposition. William Ury, co-founder of Harvard’s Program on Negotiation, presents a systematic approach to overcoming impasses in "Getting Past No – Negotiating in Difficult Situations". Drawing from years of research and practical experience, Ury offers readers a robust framework for reaching mutually agreeable outcomes even when conversations start with resistance, hostility, or outright refusal. His book is a practical guide for anyone seeking to turn confrontation into cooperation, whether in business, politics, or personal life.